The goods behind good experience

Category: Digital Marketing

12 results

Lose the jargon and remind yourself that you know how to tell a good story

“Storytelling” has quickly become one of those business buzzwords, joining the ranks of “innovation” and “agile” — terms that are overused (and often misused) to the point of becoming meaningless. That being said, storytelling is actually a pretty important part … Read more

Categories: Digital Marketing

Email Deliverability and Efficiency

Even with all the advancements in content delivery media, email still stands as one of the most widely used and trusted approaches for targeted content delivery. However, the art of delivering email to a recipient’s mailbox nowadays is pretty much … Read more

Categories: Digital Marketing, Technology

3 Key Ingredients of Good Storytelling for Email Marketing

Most companies are taking advantage of email marketing. While some create funnel strategies to guide customers through the sales cycle, others, simply send sales promotions and flash sale offers hoping for a quick sell. While all of the above are … Read more

Categories: Digital Marketing

Typos, Trust & Context: When Do Typos Really Matter?

Cover letter with a typo

Before I get started on this one, I want to stress that I’m of the belief that any time a typo can be prevented, it should be prevented. But we’re all human, right? Typos happen, even when you’ve reviewed something … Read more

Categories: Digital Marketing, Experience Design

The Consumerization of Healthcare: Survival of the Best Communicator

Enter the consumer-focused brand. The Affordable Care Act (ACA) changes everything for Health Plans, because they must go directly to the “individual market” rather than marketing to employers. Read more

Categories: Digital Marketing

How to Successfully Reach Gen Y

Millennials skim over anything not relevant to them. Your content needs to contain design, tone and imagery that speaks to them immediately and personally or they will simply move on. Read more

Categories: Digital Marketing

Web Content Writing Part II – Just Say It

As seen in Part I of this series, Web Content Writing Part I – Basic Survival Skills, our readers’ brains are in survival mode—trying to forage through the streams of content coming at them to find what is valuable. We, … Read more

Categories: Digital Marketing

Cloudberry Integrated Marketing Campaign Promotes New Telehealth Product in NY

Teladoc and Beth Israel have partnered to bring a new telehealth product to New York, connecting residents remotely with health care providers. Cloudberry worked with the two brands to form the new campaign, creating a page that is easy to navigate … Read more

Categories: Digital Marketing

Making Interactive Experiences iPad Friendly: 4 Scenarios and Their Solutions

Until recently, Flash was the go-to program to create an interactive experience. While it was never the only program of its kind, it was loved by designers for being intuitive and simple for creating animations and multimedia experiences. In addition, Flash … Read more

Categories: Digital Marketing, Experience Design

Web Content Writing Part I – Basic Survival Skills

Your readers’ brains are in survival mode—surrounded by a culture where short formats are the norm and content is coming at them from every corner—overflowing Google Readers, text alerts, email to check, streams of updates on Twitter and Facebook in the … Read more

Categories: Digital Marketing