The goods behind good experience

Author Archives: Sandy Williams

6 Sites that Get Parallax Scrolling Right

July 15, 2013 |

Parallax scrolling can help transform dry reading into an engaging narrative, particularly when paired with healthcare or financial services. Here are some examples that do a good job. Read more

Categories: Experience Design, Visual Design

Got a Wide Load? 6 Creative Solutions for Wide Web Content

May 28, 2013 |

Usage of the horizontal browser scroll is widely recognized as a bad practice by UX specialists. However, since wide content continues to exist online a number of different creative methods have developed to accommodate horizontal layouts in a user-friendly way. Read more

Categories: Experience Design

Responsive Web Design: Examples from the Health Sector

February 7, 2013 |

In recent years, the health insurance sector has increasingly reached out to consumers through mobile and social channels. However, despite this proliferation of online services, the health sector has been slow to optimize their brand pages for mobile through responsive web … Read more

Categories: Experience Design

Cloudberry Integrated Marketing Campaign Promotes New Telehealth Product in NY

December 4, 2012 |

Teladoc and Beth Israel have partnered to bring a new telehealth product to New York, connecting residents remotely with health care providers. Cloudberry worked with the two brands to form the new campaign, creating a page that is easy to navigate … Read more

Categories: Digital Marketing

2012 World Usability Day at Cloudberry

November 15, 2012 |

Cloudberry had the pleasure of hosting our second annual World Usability Day event on November 8, 2012. World Usability Day (WUD) is an annual collection of events held worldwide, where professionals gather to discuss the creation of user-friendly products and … Read more

Categories: Cloudberry, Experience Design

Making Interactive Experiences iPad Friendly: 4 Scenarios and Their Solutions

November 11, 2012 |

Until recently, Flash was the go-to program to create an interactive experience. While it was never the only program of its kind, it was loved by designers for being intuitive and simple for creating animations and multimedia experiences. In addition, Flash … Read more

Categories: Digital Marketing, Experience Design

Cloudberry Experience Architect Wins Treasury Department Grand Prize

October 7, 2012 |

The U.S. Treasury Department awarded Cloudberry experience architect Nicole Kendrot the grand prize in its 2012 MyMoneyAppUp competition. The competition required innovators to submit mobile app design concepts to help Americans make good financial choices and shape their financial futures. Nicole’s winning app, Centz, … Read more

Categories: Cloudberry

Responsive Web Design – Examples from Financial Services

September 28, 2012 |

Responsive Web Design has been embraced by content-focused verticals. However, other industries, such as financial services, are slow to jump in. After coming across this post on Design Daily listing well-done responsive sites, I searched for examples of responsive sites within the … Read more

Categories: Experience Design

Adaptive Design vs. Responsive Design

September 24, 2012 |

Every mobile user has been there—trying to look up a piece of information only to be confronted with terrible usability (a tiny page, minuscule font, or graphics that never load). As smartphones and tablets become more mainstream, users and businesses alike stand … Read more

Categories: Experience Design

To Native App, or Not to Native App

August 28, 2012 |

When considering a mobile application, the decision on whether to build a Native or Web-based app is an important one, with pros and cons to each. Recently, a number of clients have asked which approach they should take. Our response? It … Read more

Categories: Digital Marketing