3 Key Ingredients of Good Storytelling for Email Marketing

Most companies are taking advantage of email marketing. While some create funnel strategies to guide customers through the sales cycle, others, simply send sales promotions and flash sale offers hoping for a quick sell. While all of the above are … Read more

Categories: Digital Marketing

Considerations and Challenges of Retirement Planning UX

While digital experiences around saving for retirement are slowly coming along, in many ways, the field is still lagging behind the times. Important content is convoluted and users struggle to gain a realistic overview of their financial picture. As Shlomo … Read more

Categories: Experience Design

Typos, Trust & Context: When Do Typos Really Matter?

Cover letter with a typo

Before I get started on this one, I want to stress that I’m of the belief that any time a typo can be prevented, it should be prevented. But we’re all human, right? Typos happen, even when you’ve reviewed something … Read more

Categories: Digital Marketing, Experience Design

Boost Your Site’s Performance with Web Fonts

As well as good looks and legibility, web fonts offer a number of benefits that contribute to a smooth user experience, amped up site performance, and better SEO results. Read more

Categories: Experience Design, Visual Design

The Evolution of the Infographic

As more data emerges in the world, infographics are being used more than ever to help people understand and break down complex ideas. Read more

Categories: Visual Design

Feature Areas and Slideshows: Are They All They’re Cracked Up to Be?

SONY Banner

Sliding carousels give more than one piece of content a prominent position within a compact space.Though widely used, they are somewhat misunderstood. Read more

Categories: Experience Design

The Consumerization of Healthcare: Survival of the Best Communicator

Enter the consumer-focused brand. The Affordable Care Act (ACA) changes everything for Health Plans, because they must go directly to the “individual market” rather than marketing to employers. Read more

Categories: Digital Marketing

How to Successfully Reach Gen Y

Millennials skim over anything not relevant to them. Your content needs to contain design, tone and imagery that speaks to them immediately and personally or they will simply move on. Read more

Categories: Digital Marketing

6 Sites that Get Parallax Scrolling Right

Parallax scrolling can help transform dry reading into an engaging narrative, particularly when paired with healthcare or financial services. Here are some examples that do a good job. Read more

Categories: Experience Design, Visual Design

Got a Wide Load? 6 Creative Solutions for Wide Web Content

Usage of the horizontal browser scroll is widely recognized as a bad practice by UX specialists. However, since wide content continues to exist online a number of different creative methods have developed to accommodate horizontal layouts in a user-friendly way. Read more

Categories: Experience Design