The goods behind good experience
March 14, 2017 | Trevor Johnson
Here at Cloudberry, we are always looking for ways to increase efficiency and obtain more feedback from our users. When it comes to usability testing, we have a few ways we try to accomplish those goals. We run pilot tests … Read more
March 8, 2017 | Lars Lindahl
Full disclaimer: this post was written by a UX designer. Situation: A visual designer receives a set of wireframes and begins to apply the appropriate branding styles. Just as his work is complete, the UX designer sends an updated wireframe … Read more
February 8, 2017 | UX Team
We know that wireframes are more than lorem ipsums and placeholders. To ensure a seamless handoff to our visual design colleagues, we devised a checklist of to-do’s. We thought you might want to take a peek. GETTING STARTED Make sure … Read more
January 23, 2017 | Mikhail Kornienko
Even with all the advancements in content delivery media, email still stands as one of the most widely used and trusted approaches for targeted content delivery. However, the art of delivering email to a recipient’s mailbox nowadays is pretty much … Read more
July 25, 2016 | Lars Lindahl
When testing the usability of the products we design, we’re looking for definitive answers to the various assumptions and hypotheses we have made up to that point. We seek this validation from probable users who confirm whether pieces such as navigation, … Read more
July 14, 2016 | Trevor Johnson
56.7 million Americans have some type of disability (1), and 22.5 million adult Americans reported having some type of visual impairment (2). Most people experience some amount of vision and hearing loss as they age, and it is not uncommon to lose some cognitive abilities as well. Read more
March 21, 2016 | Izabela Strzalkowski
Cloudberry recently hosted one of its Lunch and Learn sessions for the team. During this session, the topic of “atomic design” was presented by Associate Creative Director, Nalina Sarma. Nalina discussed this methodology and its principles and explained how the … Read more
February 2, 2016 | Khrystsina Tryboi
Most companies are taking advantage of email marketing. While some create funnel strategies to guide customers through the sales cycle, others, simply send sales promotions and flash sale offers hoping for a quick sell. While all of the above are … Read more
November 24, 2015 | Jesse Moskowitz
While digital experiences around saving for retirement are slowly coming along, in many ways, the field is still lagging behind the times. Important content is convoluted and users struggle to gain a realistic overview of their financial picture. As Shlomo … Read more
September 10, 2014 | Nicole Kendrot
Before I get started on this one, I want to stress that I’m of the belief that any time a typo can be prevented, it should be prevented. But we’re all human, right? Typos happen, even when you’ve reviewed something … Read more
