Unlocking Hidden Value
At Cloudberry, we blend human-centered design, behavioral science, and strategic insight to uncover value and drive growth. Our scientifically rigorous approach delivers actionable insights and measurable results quickly.
Approach
Design solutions fueled by truly understanding behaviors
Applying Behavioral Insights at Every Touchpoint
Our process helps in understanding the deeper needs, motivations, and emotional triggers of your customers or employees. By identifying what truly drives their actions we can design more effective and empathetic experiences, across the value chain.
The Cloudberry Insight Accelerator™
Our proprietary process flexes to the business challenge at hand and delivers value each step of the way.
1
Scientific Research and Discovery
Define objectives and perform behavioral analysis across relevant touch points. Gather insights through market research and data analysis to identify needs, barriers, and pain points.
2
Strategic Concept Development
Synthesize findings and map behaviors to uncover strategic opportunities. Develop high-impact concepts and initiatives grounded in behavioral science, from campaigns to digital products.
3
Rapid Prototyping and Validation
Turn ideas into testable prototypes. Use hypothesis-driven behavioral experiments and iterative testing with real users or audiences to validate and refine the approach.
4
Implementation and Launch
Execute strategies using lean methods. Integrate across relevant channels—whether digital, physical, or communications—and set up behavioral monitoring to track effectiveness.
5
Evaluation and Scaling
Measure outcomes based on key behaviors and business impact. Capture behavioral impact—what worked and why—to inform future optimizations and scale successful solutions.
Supercharging Customer Insights
With over 20 years of audience data in financial services and healthcare, we bring deep, sector-specific insight into what drives customer decisions. By combining behavioral science, psychographic analysis, and AI-driven pattern recognition, we uncover hidden motivations and audience dynamics.
The result is robust, behaviorally informed personas that go beyond static profiles to become tools for smarter segmentation, sharper messaging, and activation strategies that convert.