About

Smart & Nice – you can’t teach that, but you’ll feel the difference.

Based in NYC and focused on enterprise financial services and healthcare, we offer decades of industry expertise with a freshness and agility not found in larger agencies. Cloudberry is privately held and intentionally small. With a core of 30 people our size affords us principal involvement on all accounts.

It began when Paul Roeraade and Sandy Williams worked together during the early 2000s, exploring the infancy of digital experience design. They shared a passion for solving meaty challenges and wanted to work with smart, creative people who value human relationships and joined forces to create Cloudberry.

Long-term success depends on building strong relationships, a spirit that has fueled long-term partnerships where we often act as an extension of the design and marketing departments of Fortune 500 companies as well as growth-stage innovators.

Solving complex challenges requires the right mix of smart, creative people. Our team consists of curious, T-shaped individuals (deep expertise coupled with broad interests).

“Berrians” come from a variety of backgrounds and experiences (playwriting, international development, Russian literature, furniture design, special education), yet we’re unified by a passion for taking on tough challenges and having fun while doing it.

Are you a born Berrian?

We are always on the lookout for likeminded talented people. If you think you’ve got what it takes, drop us a note at careers@cloudberrycreative.com.

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Curious about our culture? Check out our Instagram

Meet the Founders

Sandy Williams

Chief Executive Officer
& Co-Founder

As Chief Executive Officer, Sandy is responsible for managing and growing Cloudberry as well as working directly with clients to help align their digital strategy with their business strategy.

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Paul Roeraade

Chief Creative Officer
& Co-Founder

As Chief Creative Officer, Paul leads strategy for key client engagements. He draws on nearly 30 years of experience and deep expertise in branding, marketing, behavioral science, and user-centered design.

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