The Impact of Visual Persuasion and Experience Design: What Can We Learn from B2C E-commerce?

Humans are visual creatures and the human brain can process an image in just 13 milliseconds. That means that few assets are more effective when capturing attention, driving action, and building user experiences than a picture. We all know a … Read more

Categories: Cloudberry, Experience Design, Visual Design

The Rise and Trajectory of FemTech

In a time where areas of women’s health, namely bodily autonomy and reproductive rights, are at the forefront of many political discussions, safely and easily accessing necessary information is more important than ever. Could FemTech be a step toward access … Read more

Categories: Cloudberry, Experience Design, FemTech, Healthcare, Technology

Email Deliverability and Efficiency

Updated August 28, 2023 | Mikhail Kornienko and Jane Herzig-Garza Published January 23, 2017 | Mikhail Kornienko Even with all the advancements in content delivery media, email still stands as one of the most widely used and trusted approaches for … Read more

Categories: Cloudberry, Digital Marketing, Experience Design, Technology

AI and Coding: How ChatGPT and other NLPs can get you ‘most’ of the way there

While it may feel as though Natural Language Processors (NLPs) such as ChatGPT emerged overnight, in actuality, they have been around for quite some time. It can be exciting to think of all the possibilities of what this advancement means … Read more

Categories: AI, Experience Design, Technology

Analysis Paralysis in Qualitative User Research: What is it and how on earth do you get over it?

The hope when choosing a career path for yourself, is that you find a role that makes you excited, with responsibilities that sparks a sense of joy. For me, as a UX Architect, I have a deep love for research: … Read more

Categories: Experience Design

AI: Science Fiction or Workflow Hack?

The hype around Artificial Intelligence is real and AI is slowly penetrating every sphere around us. Especially with the growing popularity and ease of access of powerful tools like DALL•E, an AI that generates images from descriptions fed to it … Read more

Categories: AI, Experience Design

Working in Costa Rica – tips for working remote in the jungle and other faraway places

After more than two years of living out the COVID-19 pandemic in our 900-square-foot apartment in Brooklyn, my wife and I decided to try living in Costa Rica with our three-year-old daughter for a while. Brooklyn has a population of … Read more

Categories: Project Management, Remote Work

Berrian Inspirations: fireside chat with Carmelina Piedra, MDes, Certified Career Coach at Career Coaching Pro

Cloudberry is proud to introduce its new video podcast series: Berrian Inspirations. This is a chance for Berrians to have a fireside chat with someone they find to be a great inspiration to their UX career and instrumental in paving … Read more

Categories: Experience Design

Understanding Scope Creep and How to Avoid It

We’ve all been there before — a one-month project timeline turns into three, and we’ve become lost in a seemingly endless sea of revisions. It’s quite common for projects to shift after the kickoff, making it easy to fall victim … Read more

Categories: Project Management

Shaping the Future of NFTs via UX

You have probably heard of the acronym “NFT” by now. The elusive yet disruptive force of NFTs, or non-fungible tokens, is often talked about alongside the metaverse as well as cryptocurrency. In this article, we’ll provide an intro into NFTs, … Read more

Categories: Experience Design