Author Archives: Lisa Landry

As seen in Part I of this series, Web Content Writing Part I – Basic Survival Skills, our readers’ brains are in survival mode—trying to forage through the streams of content coming at them to find what is valuable. We, … Read more

Your readers’ brains are in survival mode—surrounded by a culture where short formats are the norm and content is coming at them from every corner—overflowing Google Readers, text alerts, email to check, streams of updates on Twitter and Facebook in the … Read more